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La Jolla Country Day high school basketball player Jada Williams poses for a portrait Monday, Sept. 12, 2022, in San Diego. Jada Williams has been a fixture on social media since she was 11 and stands out because of her flair for engagement. With the advent of NIL, she has parlayed her basketball skill and social media presence into six major endorsement deals that bring in a total of six figures a year. (AP Photo/Gregory Bull)Some high school athletes are banking big bucks thanks to changes that allow them to accept major endorsement deals. California has become the trendsetter among the 19 states that let high school athletes profit from their name, image and likeness without affecting their eligibility to play in college.
Originally published at Associated Press