CONCORD, CA - JULY 18: Phil Wickham performs on stage as concert goers raise their hands during the Spirit West Coast Concert held at the Concord Pavilion in Concord, Calif., on Sunday, July 18, 2021. This is the first major full-capacity concert held in the Bay Area since the pandemic began. (Jose Carlos Fajardo/Bay Area News Group)
The Concord Pavilion has a new name.
The popular East Bay venue has been renamed the Toyota Pavilion at Concord.
The new name is sponsored by the local Northern California Toyota Dealers Association, which is comprised of 58 local Toyota dealers operating in Northern California.
“The Toyota Dealers of Northern California are really excited for this great opportunity to support the local passion points of our communities. Long live, live music!” said Dave Johnston, Toyota Dealer Association president.”
The venue, which is set to celebrate its 50th anniversary in 2025, boasts a storied history of hosting concerts. Over the last (approximately) half century, the pavilion has drawn fans to see such amazingly talented acts as Roxy Music, Gojira, Iron Maiden, TLC, Danny Gokey, R.E.M., Brian Wilson, Phish, Metallica, Phil Wickham, Mary J. Blige, REO Speedwagon, KISS and Lil Wayne.
Upcoming artists set to appear at the pavilion include Sting, Snoop Dogg, Jelly Roll, Culture Club and Beck.
“We’re thrilled to announce Toyota as our partner for this beloved venue,” said Andy Peikon, Live
Nation’s Senior vice president and head of venue sales. “With over 40 years of involvement in the Concord community, this partnership allows Toyota to connect with local fans during memorable live music experiences that matter so much to them.”
Find the venue on social media platforms by looking for @ToyotaPavilionatConcord.
Originally published at Jim Harrington