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“At the end of the day, we’re a cocktail brand. So, when we do product innovation, we always look at what cocktails people are drinking these days,” says Milan Martin of the Free Spirits Co. (Photo by Jeff Burkhart)Today is the last day of January. But more importantly, it is the last day of Dry January, a monthlong no-drinking tradition that has taken hold in the 21st century. And if you’ve made it this far, perhaps you can go a little farther. The nonalcoholic drink market alone now exceeds $11 billion a year. […]
Originally published at Jeff Burkhart