The Barbie Dreamhouse truck will be parked and selling merchandise at Santana Row all day Saturday, at Broadway Plaza on March 23 and at Stoneridge on March 30. (Photo courtesy of Mattel/Barbie Dreamhouse Tour)
Barbie’s living the dream and cruising along the West Coast, with plans to stop in the Bay Area this month.
The Barbie Dreamhouse Living Tour, a truck that provides a selfie and shopping experience, will roll into San Jose this weekend (the day before the Oscars; crossing pink-nailed fingers!) followed by Walnut Creek and Pleasanton later this month.
It’s a pink merch extravaganza. The truck will sell Barbie-themed apparel, accessories and home decor ranging from hats, hoodies and necklaces to dinner plates, glassware and pet bowls. Prices range from $12 to $75, according to her Mattel roadies.
The company’s iconic doll was a trailblazer and a role model. “Barbie bought her first Dreamhouse in 1962, before women in the United States could open their own bank accounts,” Mattel said, “and when only 0.1% of young women were independent homeowners.”
Here’s the schedule:
San Jose: This Saturday, March 9, from 10 a.m. to 7 p.m. at Santana Row (on Olin Avenue near Maggiano’s)
Walnut Creek: Saturday, March 23, from 10 a.m. to 7 p.m. at Broadway Plaza (in the Events Plaza near Macy’s)
Pleasanton: Saturday, March 30, from 10 a.m. to 7 p.m. at Stoneridge Shopping Center (near PF Chang’s and the Cheesecake Factory)
Details: https://shop.mattel.com/pages/barbie
Originally published at Linda Zavoral