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Founder of new Danville dog treat company explains hot trends in pet food industry


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Champs Dog Treats creator Mike Wickman, right, hands out pet snacks to dogs gathered in the outdoor dinning area of Canyon Club Brewery at the Danville Livery on Wednesday, June 11, 2025, in Danville, Calif. The brew pub will be selling Champs Dog Treats on their menu. (Aric Crabb/Bay Area News Group)

Danville's Mike Wickman hopes to drive dog owners into local mom-and-pop shops, breweries or actual grocery stores instead of buying dog treats online.


Originally published at Jason Mastrodonato
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