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How college football’s seismic shifts are impacting Rose Bowl Game and giant New Year’s Day parade


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Oregon Ducks enter the field prior to the 111th Rose Bowl CFP quarterfinal playoff football game between the Oregon Ducks and the Ohio State Buckeyes in Pasadena on Wednesday, January 1, 2025. (Photo by Keith Birmingham, Orange County Register/ SCNG)

From paid players to the playoff structure, the changes in college football mean big shifts for the Tournament of Roses, which has long enjoyed a measure of control over the revenue that bowl games generate. After 2026, that changes.


Originally published at Ryan Carter

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