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On media: College football TV ratings soared, but was a change to the Nielsen measuring system responsible?


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Indiana quarterback Fernando Mendoza holds the trophy after their win against Miami in the College Football Playoff national championship game, Monday, Jan. 19, 2026, in Miami Gardens, Fla. (AP Photo/Marta Lavandier)

Has the sport grown organically, or were the stellar TV ratings for the 2025 season rooted in a critical change in Nielsen's measuring system?


Originally published at Jon Wilner

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